The Hound & Arya definitely stole the the premiere episode of season 4 this past Sunday with their scene that started out with the big man looking for some chicken. But to take it one step further, check out this hilarious video from Jimmy Kimmel Live:

“Game of Thrones” has started using some interesting promotional tactics to get the word out about the show, and they’re working. Ratings for their season premiere were huge. This was partly due to creative marketing campaigns like this one.

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